GOOD: Selling Consumers on Energy Efficiency
Surely these will make their way into a Pareto Energy blog post, or be incorporated into behavior modification aspects of a Pareto relationship.
Quotes are from Andrea Learned, author of Don’t Think Pink from an interview with GOOD:
Energy efficiency “sells” because of varying equations of cost savings added to environmental benefits, wrapped in the essence of homeowner as good citizen.
…women seem more likely to want to share their experience with others (even in larger public forums) once they “get” and engage with efficiency measures in their own homes.
Even if the women they are trying to reach are moms, it’s not necessarily about the nurturing, family-centeredness, or health aspects of the offering. It can be more about how to make smart, practical household-management decisions.
Ranting and raving about life in #kwawesome, Ontario, Canada. Unashamed politically frustrated twenty-something, sustainable business advocate, soaring pilot, snowboarder, runner, mountain biker, dog owner, wannabe entrepreneur and all around good guy to have around.
